Google will retain third-party cookies in its Chrome browser after years of pledging to phase out the tiny packets of code meant to track users on the internet. The major reversal follows concerns ...

RWS is designed to ensure that Chrome continues to meet advertisers' needs first, even after Google has shamefully phased out third-party cookies.' Brave and the research team examined the impact ...

For some publishers, third-party cookies enable the targeting that differentiates web-based ads from broadcast ads. If you lose the ability to target, you lose the benefit that delivers greater ...

Google’s decision to cancel cookie deprecation may just be the move that eliminates third-party cookies for good. Exact details are still unclear, but Google said it will offer Chrome users the chance ...

If Chrome imitates Apple, there may be a de facto deprecation of the third-party cookies, since potentially only a slim percentage of users would consent to tracking. In that case, advertisers would ...

While it's natural to feel apprehensive in the face of change, marketers in Australia need not worry about the future of ...

Marketer finds 50.6% of US consumers accept cookies without understanding, despite impending cookie phase-out.

The tech giant's alternative to trackable cookies works by anonymizing data, implementing stricter access controls, and ...

Google's Privacy Sandbox has already attracted the attention of antitrust regulators in both the US and UK, with fears of it ...

(Reuters) - Smaller ad-tech firms are raising competition concerns over Google's long-brewing cookies alternative, Privacy ...

(Reuters) - Smaller ad-tech firms are raising competition concerns over Google's long-brewing cookies alternative, Privacy Sandbox, at a time when the internet giant ...