However, the search giant made a major, unrelated Chrome announcement earlier this week: Google is abandoning its plans to drop third-party cookies from Chrome. Back in January 2020, Google made a ...

Google this week dropped some features from its Privacy Sandbox initiative, which was initiated in 2019 and aims to reduce the invasiveness of third-party cookies in the Chrome browser.

Google Chrome Keeps Third-Party Cookies Settings, Lets Users ‘Make an Informed Choice’ Your email has been sent Privacy Sandbox, originally pitched as an ...

In a significant reversal that will send ripples through the advertising industry, Google has announced that it will no longer introduce a standalone prompt for third-party cookies in its Chrome ...

In its ' Privacy Sandbox Policy' announced on April 22, 2025, Google stated that it 'decided to maintain its current approach of offering users a choice regarding ...

This marks a significant retreat from the tech giant’s earlier commitment to eliminate third-party cookies altogether in Chrome. Google had first pledged to phase them out by 2022, citing ...

Search Engine Land » PPC » Google scraps new cookie prompt in Chrome Chat with SearchBot Please note that your conversations will be recorded. Google unexpectedly decided not to implement a new ...

Google said on Tuesday it will not be introducing a new standalone prompt for third-party cookies and will keep using the small tracking files in its Chrome browser. This marks a major shift from ...

Google has announced it will no longer be rolling out its ‘user-choice’ button, meaning third-party cookies in Chrome are here to stay. The user-choice button would’ve allowed users to opt out of ...

Google announced it will maintain its "current approach to offering users third-party cookie choice in Chrome, and will not be rolling out a new standalone prompt for third-party cookies." ...