Beginning in 2019, Google embarked on an effort under the Privacy Sandbox banner aimed at developing a new way to target ads ...

Privacy Sandbox, originally pitched as an alternative to cross-site ad tracking, will not show a standalone prompt. Instead, ...

Google’s plan to phase out third-party cookies in Chrome is officially over. In an update on Tuesday, Google Privacy Sandbox ...

Google will not make any to changes to how third-party cookies work on the Chrome browser at all. Anthony Chavez, Google VP for Privacy Sandbox, has announced that ...

In its ' Privacy Sandbox Policy' announced on April 22, 2025, Google stated that it 'decided to maintain its current approach of offering users a choice regarding ...

Google announced it will maintain its "current approach to offering users third-party cookie choice in Chrome, and will not be rolling out a new standalone prompt for third-party cookies." ...

Google reversed its previous stance and now says it won’t eliminate third-party cookies. The search giant has backed away from allowing Chrome users to disable tracking, saying it won’t be launching a ...

Google said on Tuesday it will not be introducing a new standalone prompt for third-party cookies and will keep using the small tracking files in its Chrome browser. This marks a major shift from ...

Google this week dropped some features from its Privacy Sandbox initiative, which was initiated in 2019 and aims to reduce the invasiveness of third-party cookies in the Chrome browser.

However, the search giant made a major, unrelated Chrome announcement earlier this week: Google is abandoning its plans to drop third-party cookies from Chrome. Back in January 2020, Google made a ...