Today, at its second annual upfront to advertisers, the streaming leader announced that it has created interactive mid-roll ...

Netflix has had great success with live events, and it seems it’s dedicated to keeping up the momentum this year and next.

Recently, filmmaker James Cameron speculated that AI could slash production costs by 50%. During the Netflix first-quarter earnings call, CEO Ted Sarandos responded with a more nuanced ...

Netflix is bringing generative AI to ads, launching context-aware mid-roll and pause formats for its 94 million ad-tier users ...

Netflix co-CEO Ted Sarandos believes making movies 10% better with AI is more valuable than making them 50% cheaper. Generative AI tools can make previously "unfilmable" projects more cost ...

Ads still keep the lights on, obviously. As such, Netflix—the company who disrupted the whole business in the first place!—is ...

When asked his biggest regret, Google CEO Sundar Pichai reflected on the company's decision not to acquire Netflix.

Netflix co-CEO Ted Sarandos has an idea about how artificial intelligence could make films ‘better.’ In the first-quarter earnings call on Thursday, Sarandos said that he believes the real ...

Can you imagine what would happen if Netflix was a Google company? Google CEO Sundar Pichai wonders about this, too.

"There's a lot of excitement about what AI can do for content creators. I also read that article about what James Cameron said about making movies 50% cheaper," the Netflix CEO said at the ...