Starbucks’ new boss is putting his stamp on the company by cutting back on discounts and promotions — forcing coffee lovers to pay full price for their drinks. Chief Executive Brian Niccol, the former Chipotle CEO who was poached by the Seattle-based coffeehouse chain earlier this year,

The coffee shop giant is pulling back on the discounts it has been using to get customers in the door this year. Those

The coffee chain is pulling promotional offers through its mobile app to get customers to pay full price for its coffees and teas.

Starbucks is reversing its recent push into frequent promos as new CEO Brian Niccol looks to re-establish the brand's upscale, premium vibe.

It’s about to cost more to get your Starbucks fix. The chain has been offering a series of discounts over the past year as it attempted to lure back customers. But The Wall Street Journal reports new CEO Brian Niccol is ending that practice,

Brian Niccol, the company’s new chief executive, is aiming to improve cafe operations and focus more on selling premium coffee while promoting seasonal drinks

The last few months of the year are a popular time for coffee chain Starbucks thanks to its famous pumpkin spice drinks and various peppermint- and gingerbread-flavored holiday offerings. But this year,