Added J.Crew Group chairman of the board Kevin Ulrich: "It took us a while to get to a place where we felt comfortable and U.S. Ski & Snowboard ... an incredible thought partner on the brand ...

SUN VALLEY, Idaho (AP) — On race day, the U.S. ski team needs sleek and streamlined apparel. After the finish line, though, it's time for some cool, comfortable and fashion-forward threads.

U.S. Ski & Snowboard has extended its sponsorship deal with financial services firm Stifel until 2034 for what sources said was an unprecedented nearly $100 million.