YouTube is testing a series of new unskippable ads that will appear far more often for viewers. Google-owned YouTube has been upping its ad game for years now, introducing pause screen ads, shutting ...

YouTube’s crackdown on ad blockers is slowing videos, pushing scams, and punishing users. Why the world’s biggest platform ...

Google opens up 30-second non-skippables in YouTube auctions, giving advertisers premium reach without reservation deals.

Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update. After testing ...

but Netflix and YouTube have just confirmed it with new kinds of AI-powered ads that will seriously test your patience in the near future. Netflix was the first to talk glowingly about its ad tech ...

IPL is no longer a new league looking for validation ... During Q2 of 2024, which coincided with the IPL season, OOH ad revenues rose by 13.6% compared to Q3. This contradictory data has sparked ...

After yet another crackdown on ad-blockers, YouTube users are noticing videos that load slowly and direct them to a support ...

YouTube's fight against ad blockers began with an experiment in May 2023, when it started warning users that ad blockers were ...

YouTube is rewriting the rules of engagement, shutting down ad blockers with a decisive no-play policy and sealing off the ...

YouTubers are starting to develop scripted shows, as Hollywood mines social media for creator talent.